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2009-05-17
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http://www.todaytrader.com. Day trading in stocks is both risky and difficult. Please consult your financial advisor before attempting to trade actively. TodayTrader is not responsible for any content that may be viewed on this channel. These videos are not meant to be recommendations in the market. Day trading equities requires a retail account balance of at least $25,000 and must remain at or above this level to trade stocks actively. This website is not a solicitation to buy or sell securities, options, or futures. The purpose of this content is educational only.
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Trading Day
2009-05-16
TradingDay.com
Day trading - Wikipedia, the free encyclopedia
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http://www.informedtrades.com/The fourth lesson in a series on technical analysis for day traders of the forex, futures, and stock markets. The tool of the day trader when analyzing the forex, futures, or stock markets is the price chart. Very simply a price chart is a chart showing the movement of the price of a financial instrument over a chosen time.Most charts will allow a wide variety of time frames to be displayed and the time frame that day traders choose to use varies widely and depends on each traders trading style. In general, longer term traders will focus on daily time frames and above, and shorter term traders will focus on intraday charts such as hourly or 15 minute charts. Many traders will also use a combination of time frames in order to get a full picture of what price has been doing by, for instance, looking first at a longer term daily chart, then moving to an hourly chart, and then finally to a 15 minute chart.
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An Introduction to Database Marketing
2008-08-08
By Akhil Shahani
Neil Fletcher had been running the family's retail business successfully for five years since inheriting it from his father. Fletcher's Dry Goods was not only a well known landmark in the local area, but was also beginning to attract clientele from neighboring towns. Neil's thoughts were now occupied with ways to take his business to a new level. The strength of Fletcher's lay in their personalized service, which had helped them build long-standing relationships with customers. Neil wanted to reach out to a wider audience, yet retain that personal touch. That's when someone suggested database marketing.
Since the founders of the business had always accorded special importance to their client base, customer orientation was very much part and parcel of Fletcher's philosophy. Technological advances provided them with sophisticated tools to manage their customer information, and Fletcher's goods were among the first in their county to adopt computerized data management. This put them in prime position to launch a database marketing campaign without expending extra effort to gather, sift and sort customer data.
If you own a business catering to a wide customer base that has a degree of homogeneity, it's worth considering a database marketing initiative at some point. If you're wondering what the hoopla is all about, allow us to offer a quick explanation.
Database marketing has many definitions, but broadly, it is the usage of an electronic repository of detailed customer information to drive marketing efforts. Companies that use database marketing spend time and effort in gathering, organizing and analyzing customer data on a continuous basis. This information is stored in the form of an electronic database, which makes it easy to retrieve, manipulate and draw conclusions. The power of database marketing lies in its ability to target individual or groups of customers with messages specifically tailored to their needs. For example, a bank might target communication about a new mortgage product to young couples in their thirties, but direct a similar message about college education loans to older couples with children.
Database marketing campaigns fall back on a variety of media, depending on factors such as budget, reach, customer preference, appropriateness etc. Thus, you could employ a mailing campaign, or use a direct contact approach such as the telephone. This brings us to the difference between direct marketing and database marketing. While both result in direct customer contact by marketers, the latter is notable for the attention paid to the analysis of customer data. Database marketers are likely to rely on data warehousing techniques to manage huge volumes of customer data and employ analytics and statistical methods to derive maximum insight from raw numbers. Further, they might build models that help refine customer segmentation and even predict behavior. This arms them with a better understanding of what value proposition they should make to each of their customer segments, and improves the chances of marketing success. The book "Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data" by Bruce Ratner available on amazon.com might be of particular interest to data intensive businesses.
So, is database marketing the exclusive preserve of large consumer goods companies? Not so. While a reasonably large customer base is desirable in order to make the effort economically viable, business-to-business marketers also employ this technique to good advantage. While consumer businesses are likely to have detailed information about their customers, such as buying history, preferences and frequency of transactions apart from basic contact details, business-to-business marketers may have to rely on methods such as employing a sales force or using online contact to understand the end customers of their product. As far as marketing to prospects is concerned, both types of businesses can choose to purchase ready databases from a host of companies that sell them.
While database marketing offers many advantages including a high return on investment if used the right way, it does face some resistance from the target audience. Issues regarding privacy of information and solicitation of business have come under regulatory action, and database marketers must be careful not to violate any laws while launching their campaigns.
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Corporate Logo Golf-Balls
By Peter G. Evans
Marketing, Promotion, Advertising or whatever you want to call it is getting more and more important each day as competition in every business increases.
One of the many ways you can market or promote your business is by using Corporate Logo Golf Balls.
Quite simply, Corporate Logo Golf Balls are just golf balls with a company or business corporate logo imprinted right onto the ball.
Companies who host golf tournaments for their clients and customers hand out these balls to promote their business.
Whether sponsoring a corporate golf event, giving away gifts for the holidays or holding your own company event using corporate logo golf balls is a very effective way to get your company branding and message out.
The next time one of your customers goes golfing, reaches into their golf bag and pulls out a packet of golf balls imprinted with your corporate logo, your marketing message will once again be reinforced possibly weeks after the event where you gave them the golf balls.
How about printing your customers' business logo onto a set of golf balls with your own company logo on the other side of the same ball then send them out during a promotion of some kind; what a great way to keep your company branding in front of your customers even if they don't play golf.
You can feature your company logo on the ball along with contact details on the opposite side of the ball or you can take one of the more popular brand names like Titleist, Maxfli, Callaway, Nike Golf, Dunlop, Taylor Made, Bridgestone, Ben Hogan, Top Flite, and Precept and have your corporate logo printed on the same ball as one of them.
While making the decision of what to print onto the ball you'll have to take into consideration that since the ball is only small the design would have to be clear and probably round as this would work better on a round ball.
It doesn't necessarily have to be a logo or any graphics; it could just be text with your company name and phone number, web address and maybe your company tagline.
Handing out free corporate logo golf balls gets your company noticed and builds and maintains successful business relationships with your customers, employees and suppliers.
Don't forget, you can also imprint your name and logo on golf tees, towels, golf bags, golf clubs, markers and divot repair tools etc. in fact anything for the golfer, to help get your marketing message noticed and remembered.
These items are not only good for business promotion but also make nice gifts for family or friends that are interested in sports, especially golfers.
It just might be time to start on a new promotional campaign featuring Corporate Logo Golf Balls as the main giveaway.
For more information on Corporate Logo Golf Balls and more on golf, please visit us at http://www.realworldgolf.com
